With so many social media platforms to choose from, where you should start? While it's great to use as many of them as you can, you don't want to overwhelm yourself when you're just starting to make social media a regular part of your business! I recommend starting with the platforms that are most popular with reaching the network you are trying to connect with! Here are just a few of the top platforms to get you started.
INSTAGRAM:
- Most popular with: Gen Z & Millennials
- Use this for: photos and videos ('reels')
- Best to: showcase your day-to-day life, your sense of humor, and occasionally your listings
FACEBOOK:
- Most popular with: Gen X & Baby Boomers
- Use this for: photos, videos, posts with text, and to have a business page
- Best to: create a business page so you can collect reviews, you can share your Instagram posts to Facebook so you don't have to do any extra work!
TIKTOK:
- Most popular with: Gen Z
- Use this for: videos
- Best to: showcase your humor and keep up with the trends, give apartment tours of cool listings, show your day-to-day life
TWITTER:
- Most popular with: Gen Z & Millennials
- Use this for: posts with text, articles & news
- Best to: share your opinions & news about Compass & your market
LINKEDIN:
- Most popular with: Millennials & Gen X
- Use this for: posts with text, articles & news
- Best to: showcase professional achievements & accolades, highlight market info in a professional manor. It's also great for building credibility through reviews and endorsements
