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From Riads to Riches: Why Morocco Is the Luxe Real Estate Darling of 2025
Kelly Robinson
Kelly Robinson
If you thought the only things heating up in Morocco were tagines and desert sunsets, think again. The Kingdom’s luxury real estate scene is officially having its moment. With a perfect storm of foreign interest, five-star development, and a medina-meets-modern aesthetic, Morocco is emerging as a hot pick for high-end investors and second-home seekers alike.
Since January 2025, Morocco’s luxury market has seen a noticeable uptick in activity, particularly in Marrakech, Tangier, and Casablanca. These cities are attracting a new wave of affluent buyers who want all the comforts of Europe or the Gulf but with spice, soul, and maybe a private hammam. High-net-worth individuals from France, the UK, the UAE, and even the US are scooping up high-end villas and historic riads faster than you can say “zellige.”
Today’s luxury buyer in Morocco is not just looking for an architectural gem with centuries-old tiles. They want something turnkey, chic, and Instagrammable. Think: heritage facades with state-of-the-art kitchens, rooftop lounges with Atlas Mountain views, and entire homes wired for smart tech and soundproof meditation rooms. Developers have taken notice and are upping their game to deliver the kind of elevated experience that buyers expect from second homes or investment properties.
In the first half of 2025, sales of luxury properties priced above $1 million USD are up over 12 percent year-over-year. In Marrakech, the average price per square meter for prime real estate is hovering around 38,000 MAD which translates to approximately 3,825 USD or about 355 USD per square foot. Casablanca is trending slightly lower at around 32,000 MAD per square meter or roughly 3,200 USD or 300 USD per square foot.
Tangier is the unexpected darling of the moment, with average luxury prices reaching 34,000 MAD per square meter or 3,400 USD thanks to its coastal positioning and booming interest from Gulf buyers looking for a Mediterranean escape that’s still culturally rich.
Average Price per Square Foot (USD) in Key Moroccan Cities - Aug 2025
A few factors have converged to make Morocco shine on the international stage. Direct flights from Europe and the Gulf are making weekend getaways more feasible. A steady political climate, major tourism investments, and incentives for foreign buyers are helping the real estate sector thrive. Morocco’s growing status as a film and fashion destination is also bringing a new wave of creative professionals and global nomads who want to live somewhere that feels both luxurious and authentic.
Savvy investors are eyeing Morocco for more than just the poolside lifestyle. Rental yields on luxury properties in Marrakech and Tangier are averaging between 5.5 to 7 percent annually, notably higher than many European counterparts. With low acquisition costs relative to global luxury markets and rising nightly rates for high-end short-term rentals, the ROI outlook is increasingly attractive for both lifestyle buyers and institutional players. Investors entering the market now are well-positioned to capture appreciation as tourism and infrastructure continue to expand.
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